The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...

Experts say the draft amendment to the policy guidelines governing television rating agencies released by the ministry of ...

I&B Ministry's new TRP policy draft proposes modernising TV ratings with multiple agencies, addressing current system gaps.

While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

What we found was stunning: There was upwards of 60% discrepancy between the two sources. While it’s understandable that an audience measurement company and an ad intelligence platform — one ...

Video Audience Measurement Is More Broken Than You Think - 03/29/2024 In today's world, we know EXACTLY where people watched something. We just can't combine the metrics together to figure out the ...

IRVING, Texas—Amid widespread industry frustration with the state of cross-platform audience measurement, Nexstar Media Group has announced that it is searching for a “next-generation audience partner ...

The firm is exploring the feasibility of multiscreen measurement with several partners, including DTH and cable operators as ...

Audience measurement norms eased: Meet the potential individual players Will it be a broadcaster or some DTH players who can see business sense in audience measurement, building upon the return ...

Comscore's expansion of YouTube audience measurement capabilities into key international markets (Canada, France, Spain, and Malaysia) enhances its global presence and service offerings.

Ad Measurement How multicultural audience measurement is becoming more difficult—what marketers need to know. VideoAmp, Experian among companies pulling back ethnic data in wake of privacy laws.