Adam Reed knew he wanted something different for his daughter. It was before she turned 2 that he and his wife, Jennifer, started to discuss what their family tradition would be around the holidays.

Adam Reed created Reindeer In Here to be a "more positive" Christmas tradition. When Adam Reed went to the store to purchase an Elf on the Shelf kit for his daughter, he was disappointed by what he ...

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The Elf on the Shelf has become one of the most beloved holiday traditions. Turning ordinary December mornings into moments of magic, surprise, and laughter. These 100+ Elf on the Shelf ideas are ...