For a limited time, you can get the Amazon Echo Show 5 for just $49 — down from $89. That’s a solid 44% discount on this versatile smart display, which offers a simple way to bring Alexa’s capabilities, plus a screen for video calls and streaming, right into your home.

Still, the total price of £43.98 at Amazon is pretty great. For context, the Echo Dot (5th Gen) dropped to £23 during Prime Day last month, but this current price equals its lowest ever, which it achieved during last year's Black Friday. The more things change, the more they stay the same...

This camera stands among the world's most prestigious models, and it has never before been available at such a low price.