A man fatally shot a 23-year-old Mexican TikTok influencer while she was livestreaming on May 13, and investigators are looking at her killing as a femicide case.

A 23-year-old Mexican influencer, Valeria Marquez, was fatally shot on Tuesday while livestreaming on TikTok from her beauty salon in Guadalajara, Jalisco. Marquez, who had more than 113,000 followers on the platform, was broadcasting to her audience when the attack occurred.

The death of Valeria Márquez, 23, was the latest reminder of the rise in violence against women in the country.