Reebok is back in the basketball game again and showcasing bigger-than-life personalities that embrace on- and off-the-court ...

Chicago Sky forward Angel Reese was the first basketball player Reebok signed after the company relaunched its basketball ...

The six-part series follows Reebok's revival under the leadership of Shaquille O'Neal and Allen Iverson, from design labs to athlete signings, with Angel Reese playing a key role.

Reebok CEO Todd Krinsky told The Athletic that Reese’s signature shoe would be released later this season, and the plan is to grow with emerging young players. “The players that we’ve signed ...

You'll have to be a pretty big Shaq fan or "sneakerhead" to get the most out of Power Moves, which blurs the line between entertainment and marketing.

In Shaquille O’Neal and Allen Iverson’s heyday in the NBA, the Reebok brand was considered among the best footwear in basketball. In O’Neal, the brand had the larger-than-life personality, and in ...