Reebok is back in the basketball game again and showcasing bigger-than-life personalities that embrace on- and off-the-court ...

A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

Chicago Sky forward Angel Reese was the first basketball player Reebok signed after the company relaunched its basketball ...

The six-part series follows Reebok's revival under the leadership of Shaquille O'Neal and Allen Iverson, from design labs to athlete signings, with Angel Reese playing a key role.

You'll have to be a pretty big Shaq fan or "sneakerhead" to get the most out of Power Moves, which blurs the line between entertainment and marketing.

In Shaquille O’Neal and Allen Iverson’s heyday in the NBA, the Reebok brand was considered among the best footwear in basketball. In O’Neal, the brand had the larger-than-life personality, and in ...