The Brazilian agency’s Creative Data Grand Prix win has been withdrawn after it was found that AI-generated and manipulated ...

Cola’s AR-powered Star Wars collectibles to Hinge’s brutally honest breakup and Toad&Co’s human–toad romance, this week’s ...

Run clubs offer interesting lessons to marketers, says Helena Bush at adm Group. Here’s what brands can learn about keeping ...

From Mother’s sleepless Ikea pitch to launching ‘Here come the girls’ for Boots, Mark Harrison’s career has been shaped by ...

“Ronnie Pickering is internet folklore,” said Misha Metcalfe, brand director at Itsu grocery. “The stars aligned, it’s been ...

Women’s basketball is entering the spotlight at the same time as new legislation empowers athletes to connect with fans.

When speed meets storytelling, measurement must keep up. At The Drum Studio in Cannes, Uber Advertising, Roku and Cint unpack ...

Gurinder Chadha directs a blockbuster-style trailer spotlighting women’s cricket, fan culture and the England-India rivalry.

Direct mail is back – and it’s personal. UKAEG and Marketreach gathered creative and commercial leaders in Cannes to unpack ...

Soccer fandom in the US is booming, and the FIFA Club World Cup will galvanize that. Robin Lickliter of Sparks explains how ...

Burger King is putting the Whopper front and center, proudly declaring it the official ‘Arch Nemesis’ of its golden-arched ...

As Persons’s CEO tenure began, Grey was moved out of AKQA and into Ogilvy. It was framed simply as a way to “realign ...