B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first ...

Salesloft, a revenue orchestration platform, named Vidyard, an online video platform, as its preferred video partner to help ...

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead ...

B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — ...

Google recently announced it will not be phasing out third-party cookies in its Chrome browser just yet, which veers from the ...

Outreach, a sales execution platform, revealed an integration with Clay, a data enrichment company, designed to help ...

Integrate, a lead management and data governance solution, released several new features designed to enhance how B2B ...

Treasure Data, an enterprise customer data platform (CDP), introduced the Treasure Data AI Framework, which seeks to enable ...

If there's one thing I love, it's an extended metaphor — and the holidays provide ample excuses to churn them out. For the first conceit of the season, ...