OpenAI and Perplexity will duke it out at a Super Bowl in which AI will play a bigger role than ever. AI will be heavily promoted in the products on display in commercials from Meta, Google and GoDaddy, among others, while many ad agencies used AI tools, such as ChatGPT and other OpenAI products, to assist in ad production.

The TV spot marks the artificial-intelligence company’s biggest foray into consumer advertising to date.

OpenAI is set to air its first-ever Super Bowl commercial during Sundays game, according to a report from The Wall Street Journal. This move marks OpenAIs entry into commercial advertising as it competes with tech