Some of the world's most popular animated characters have taken to the skies as Macy's prepares for their annual Thanksgiving Day parade. (AP Video: Ted Shaffrey)

The 2024 Macy’s Thanksgiving Day Parade will feature a cavalcade of stars. Performers and celebrities who will be attending the annual parade were announced Nov. 1 on TODAY. Actor Alison Brie will cut the ribbon to kick off the parade, which will take place Thursday, November 28 at 8:30 a.m. ET, marking the 98th year of the event.

The Macy's Thanksgiving Day Parade, a century-old tradition, takes place on Thursday, November 28 at 8:30 a.m. and promises to be the biggest yet.

Let's have a parade! The Macy's Thanksgiving Day Parade, one of the nation's most cherished holiday traditions, is getting ready to hit the streets of New York City. We have your complete guide on what to tune in for and how to watch!

NBC has a star-studded line-up in place for this year’s Macy’s Thanksgiving Day Parade. “The Macy’s Thanksgiving

The 2024 Macy's Thanksgiving Day Parade will feature performances by T-Pain, Jimmy Fallon & The Roots, Dan + Shay, Ariana Madix Idina Menzel and more.

So who’ll be hitting the pavement to participate in this year’s turkey day festivities, and when do you need to tune in? Here’s a look at everything we know about the 2024 Macy’s Thanksgiving Day Parade.

Thanksgiving in New York City wouldn’t be what it is without the annual Macy’s Thanksgiving Day Parade. If you're eager to take your kids to glimpse those giant balloons and don’t want to rise before dawn,