A routine moment of crowdwork at a Coldplay concert went viral last week when a couple tried to avoid the spotlight after they were caught hugging on the Jumbotron. Internet sleuths quickly figured out that they were the CEO and chief people officer of a little-known tech company called Astronomer.

Chris Martin addressed fans directly during a recent Coldplay concert, issuing a light-hearted warning before featuring audience members on the jumbotron. His remarks came just days after a viral moment at an earlier show.