Details are still emerging, but at least one more affordable, smaller-displacement bike is joining the brand’s lineup. Hell ...

Outgoing Harley-Davidson CEO Jochen Zeitz said the initiative will include technology such as AI. Big plays aren't just ...

Harley-Davidson, the American motorcycle maker, is gearing up to bring a new motorcycle to its global portfolio. The brand ...

Harley-Davidson announced plans this week to introduce a smaller, more affordable, yet profitable motorcycle priced at $6,000 ...

Harley-Davidson plans to release a new entry-level motorcycle called the Sprint in 2026, priced under $6,000. The company ...

Harley-Davidson plans to sell a motorcycle for below $6,000 in 2026, according to the company's Q2 earnings conference call ...

The motorcycle mega company will make the new model available in 2026, and it will be significantly cheaper than its other ...

The latest Market Talks covering the Auto and Transport sector. Published exclusively on Dow Jones Newswires at 4:20 ET, ...

After years without a true entry-level motorcycle, Harley-Davidson will debut the Sprint motorcycle with a price tag of ...

Sales are down 18 percent in 2025 but the brand hopes this fall’s affordable Sprint bike can attract younger buyers ...

Since arriving last month, Chief Executive Officer Arthur Hoeld has delivered a fairly blunt verdict: Puma, if anything, is now perceived as cheap.Hoeld, a decades-long veteran of cross-town rival ...

Harley-Davidson signs $5 billion deal to sell stake of consumer lending division, Harley-Davidson Financial Services.