We’re here with Prime Day 2025 and it feels like a new era. The event is longer, which can make it feel a bit like Black Friday. Another thing making it look like Black Friday? Our top pick among the best fitness trackers — the Fitbit Charge 6 — is back to its rarely-seen Black Friday pricing.

We’re here to bring you good deals on smartwatches, from the Apple Watch Series 10 to the Google Pixel Watch 3.

Thankfully, Amazon Prime Day is fast approaching (running from July 8-11), which means plenty of fitness tracker deals are on the horizon. In fact, many of those deals are already here, and we've rounded up the best in case you don't want to wait for the actual sale.