Swifties will flock the Indianapolis Eras Tour merch booth to buy shirts, towels, and of course, friendship bracelets. Here's ...

The Taylor Swift Eras Tour merch shop is officially open for business in Indianapolis. Why it matters: This is your chance to ...

Fans in cities along the tour have had the chance to buy merchandise days ahead of the shows, in some cases. Here's what ...

Eras Tour merchandise stands will open Wednesday in the Indiana Convention Center Hall I. Fans without tickets can buy ...

Do I need a ticket to buy merchandise for the Eras Tour? No, you do not need a ticket buy merch at the convention center. The convention center and the merchandise shop are open to all fans.

And many still found themselves unfortunately without tickets. But there's always concert merch, right? However, the Eras Tour store will only be open to those without tickets on certain days.

Taylor Swift has been dazzling Swifties throughout her record-breaking Eras Tour, including with her wardrobe, which has been ...

We're just days away from the Eras Tour taking over Indianapolis to perform ... Whether you scored tickets or not, you'll have a chance to buy merchandise commemorating her stop in Indianapolis ...

Swifties are already downtown getting ready for an enchanted evening at N2 of the Eras Tour here in Indianapolis. If you're ...

Are you ready for it? Ahead of the Eras Tour opening night downtown, Swifties can buy merchandise, participate in downtown activities and enjoy a decked-out Swift City. Here's everything to know ...