Snoop Dogg explained how he joined forces with the fast-food chain Raising Cane's for a new ad campaign ahead of National ...

Sydney Sweeney’s American Eagle ad draws criticism for tone but boosts sales and praise for disrupting woke marketing.

Microsoft Advertising expands Impression-Based Remarketing, giving advertisers more flexibility and cross-campaign reach for ...

The National Republican Congressional Committee is set to launch a campaign Friday targeting 15 seats held by Democrats with ...

Sydney Sweeney recently stunned fans with her new bold look for an American Eagle ad campaign. The “Euphoria” star took the ...

Television viewers in election swing states have been inundated with more than 100 campaign ads since March -- much more than in other parts of the United States, according to a new study from the ...

So her campaign turned to Larry McCarthy, a Republican master of the attack ad. Within four days last week, McCarthy and his colleagues wrote, shot, edited and sent to the press a 30-second spot .

Measuring the success of marketing campaigns isn’t always straightforward. But there are metrics and other data sources that can help measure ROI and reveal actionable insights.

Design your advertising campaign keeping the values, features and benefits of your product or service at the forefront of the campaign. Target the market you plan to attract with the product or ...

The Daisy ad from Lyndon B. Johnson’s presidential campaign is one of the most famous. The ad implied that Johnson’s Republican opponent, Sen. Barry Goldwater, would put the world at risk of ...

When a family crisis becomes a trending hashtag, it marks an ethical line brands shouldn’t cross. Read more at ...

Political campaigns take a lot of time and energy to run, and you'll need a carefully crafted advertising strategy if you plan to win.