Google gains 25M subscriptions in Q1, driven by YouTube and Google One

Google added 25M paid subscriptions in Q1, reaching 350M total, as YouTube and Google One grow.

YouTube’s Ad Business Hit $9.88 Billion Last Quarter

The number of paid subscribers across YouTube premium as well as Google One, Alphabet’s storage business, have hit 340 ...
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YouTube subscriptions surge past 350M as ad model shifts

Alphabet reported a record 350 million paid subscriptions in Q1 2026, driven by YouTube Premium, YouTube Music, and Google One, marking a shift from ad-heavy revenue toward a hybrid model.
Music Business Worldwide

In Q1, YouTube Music and Premium saw ‘largest quarterly increase’ in non-trial subscribers since 2018 launch, says Alphabet CEO, as platform’s quarterly ad revenu…

Alphabet reached a total of 350 million paid subscribers across its services in Q1, up by 25 million from Q4 2025.

YouTube Premium is quietly winning the war against ad blockers

YouTube recently reported a surge in Premium subscribers, which appears to stem from its intense war against ad blockers.

YouTube Premium and YouTube Music are getting more expensive

The YouTube Premium individual plan is increasing from $13.99 to $15.99 per month, while the family plan is increasing from $22.99 to $26.99 per month.

Google gained 25 Million New Paid subscribers in Q1 2026 Alone: Revenue Shift Away from Ads

Google reached 350 million paid subscribers, gaining 25 million in in Q1 2026 thanks to YouTube Premium and Google One’s AI ...
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YouTube subscriptions growing faster than ad revenue

Alphabet reported that in the first quarter of 2026, revenue from YouTube subscriptions expanded at a quicker pace than its ad business. The platform’s paid offerings, led by YouTube Premium and ...