Another free food event for this week (check out the others here and here). Yoplait will be giving out free samples of their Greek yogurt on August 3 from 7am-11am. The new product called Greek 100 — ...

For three decades, Yoplait has reigned as queen of the yogurt aisle. But suddenly, a young rival is posing a threat. Greek-style yogurt has emerged as a supermarket darling, a high-protein product ...

A year after introducing the artisanal Oui yogurt line as an answer to concerns over the company’s lacking presence in the Greek yogurt market, General Mills is launching another not-so-Greek new ...

For 50 years, Yoplait set the standard for what yogurt tastes like for millions of Americans. With its latest offering — a high-protein, low-sugar variety — the General Mills brand is trying to ensure ...

General Mills Inc. will launch a new marketing offensive this week for its Yoplait Greek yogurt, an attempt to take back precious market share lost in the past few years. It will be a tough slog.

The Greek yogurt category's explosive sales growth has also spawned intense competition. The top brands, Chobani and Danone's Oikos, are locked in a massive battle. Since 2011, when Danone began ...

NEW YORK (AP) — Yoplait Greek is setting up a pop-up store in New York City to win over customers with free samples — right around the corner from Chobani’s yogurt shop. The move is part of an ...

MINNEAPOLIS — General Mills, Inc. brand Yoplait has developed a new line of high-protein, low-sugar yogurt snacks. Formulated using ultra-filter milk and the company’s traditional yogurt-style ...