For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and ...

Cindy Parlow Cone, U.S. Soccer’s president, is targeting 'the legacy we will create' if the joint bidders are awarded the ...

The involvement of several U.S. celebrities has brought extra attention to British soccer teams. Actor Will Ferrell has ...

From billion-dollar team owners to top investors and media power players, these 25 women are reshaping the global sports economy and changing who controls the game.