Marketing and sales efforts have generally been a grind for small US wineries: to succeed requires money and expertise. The heating up of distributor consolidation over the past decade hasn’t exactly ...

What compels the average consumer to pull a bottle of wine off the shelf at a grocery store or select a bottle from a wine list at a restaurant? Without a wine steward or sommelier to assist in the ...

The primary challenge facing the wine industry lies in its narrow marketing focus, often catering to a homogeneous demographic. Recognizing the diverse backgrounds of wine enthusiasts, it becomes ...

Gravitas Wine Marketing - representing exceptional producers from around the world in the California wholesale wine market CORTE MADERA, CA, UNITED STATES, November ...

WALK INTO MOST any wine shop and you’ll likely see signs touting a “hidden gem” or a “staff pick” or perhaps even an “unsung hero” or two. If you’re wondering what these terms really mean, you’re not ...

I love a good wine tasting. When we could do those in-person, it was one thing — I’d half-listen to the spiel about the floral notes of the cabernet I was sampling. But lately, I’ve been on virtual ...

EAGLE, Idaho--(BUSINESS WIRE)--CellarStash Wine MarketPlace, Inc www.cellarstash.com announced today that it is initiating an advertising campaign designed to drive consumer awareness of its ...

How to avoid the wine industry's marketing traps. We've come now the fifth rule in our Ten Tenets of Reverse Wine Snobbery and that is that the wine industry often forgets about the average consumer - ...

It has never been easy getting a glass of wine in Utah. Just ask Faith Sweeten, co-owner of Log Haven Restaurant in Salt Lake City. "We couldn't even bring up the fact we had wine," Sweeten said, ...