Logos—they’re the concentrated sweat and tears of brilliant artists crafting away to create the ‘perfect’ image representing their client’s brand. After hours and days of toil, deleted drafts, and ...

The WNBA logo was changed to its current one back in 2019. Since that time, though, basketball fans have debated over the years exactly who the player is. We know that in the NBA that Jerry West is ...

Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...

When you get a spontaneous call from the president of Nintendo of America, you don’t ask too many questions. You just take the call. That’s the advice that was given to designer Chris Maple by a ...