The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

In the latest episode, we discuss what new IPA research tells us about influencer ROI and its role in a “potent modern media ...

Managing director at TERRITORY Influence, a leading social media and influencer marketing agency activating 4 Mio creators for CPG brands. In the ever-evolving landscape of communication, influencer ...

Calculating the value of marketing, Meta to use AI data for targeted ads, Nike takes flight in Philly, Hollywood hates AI ...

Influencer marketing is no longer a side experiment in marketing budgets. It’s a major growth engine for brands that know how to use it well. But with bigger in ...

In this article, Vibhor Gulati of Defodio Digital unpacks how India’s festive season is reshaping influencer marketing, from ...

At C&E ’s Creative Summit, political creatives reflected on the major trends shaping their industry ahead of the 2026 ...

The risks and rewards of using the popular social media strategy. Think about the last piece of health advice you actually ...

The agency founder has big plans as investment pours into the creator economy. In the latest installment of The Big Interview ...