What makes people think an AI system is creative? New research shows that it depends on how much they see of the creative act. The findings have implications for how we research and design creative AI ...

For businesses looking to innovate more successfully, combining the principles of creativity theory and design thinking may ...

Forget one-click creativity. These artists and musicians are finding new ways to make art using AI, by injecting friction, challenge, and serendipity into the process. Sometimes Lizzie Wilson shows up ...

McCann released its latest study that found despite the deep divides in America that are eroding the American Dream, creativity, specifically from brands, could bridge the gap. It’s hard to imagine ...

For over 35 years, Dr. Tony Price has dedicated his career to transforming schools, supporting teachers, and ensuring that every student, regardless of their background, has access to a quality ...

Creativity is one of life’s great mysteries. No one can bottle it or demand it or even truly define where it comes from. But artists of every genre recognize it when the moment of inspiration hits ...

Of course, we know what the word creativity means. Intuitively. But imagine being asked to define it. Now the task becomes more difficult. A new paper by Cornell professor Robert Sternberg takes a ...

Fast Company recently interviewed Dr. Zorana Ivcevic Pringle, a senior researcher at the Yale Center for Emotional Intelligence, on what it means to lead a creative life. In this essay, she shares one ...

Source: flickr/Eric hands The rise of artificial intelligence poses some important questions about human creativity. What is the source of creativity? Is it simply the result of cognitive patterns ...

Ms. O’Rourke is the executive editor of The Yale Review and a professor of creative writing at Yale University. July 18, 2025 When I first told ChatGPT who I was, it sent a gushing reply: “Oh wow — it ...