Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Have you ever heard the phrase, B2B Marketing and wondered what it meant? Well here we explain the basics of what Business to Business Marketing is, from McDonalds buying tomatoes for the sandwiches ...

According to the global report, marketers who are confident in their data are three times more likely to report revenue ...

The Drum’s new video series, The Science of Buyability, has launched. The series takes its name from the groundbreaking ...

Account-based marketing (ABM). If you’re a B2B marketer, the chances are you’ve heard of it. But what is it exactly, and why is there so much fuss made of this B2B marketing strategy? Well, this blog ...

The playbook for B2B marketing is being rewritten at lightning speed. The strategies that worked yesterday are quickly being outpaced by new technologies and shifting customer expectations. It's no ...

Ben Crudo is CEO of Diff Agency. Ben is a retailer turned technologist and an e-commerce expert helping retailers win today and tomorrow. Handshakes in showrooms have classically marked the beginning ...

But here's what they don't see yet. In a few months, the quality of leads will start declining. They'll assume it's ...

Discover B2B crypto payments: the future of cross-border commerce. Learn how blockchain reduces fees, speeds up settlement, ...

The B2B is the acronym for business to business, which refers to business models in which the transactions of goods or the provision of services occur between two companies (individuals or not), ...