After 22 years with its iconic blue and yellow logo adorned with a red crown, Phoenix-based Best Western International introduced new logos and a new name Tuesday at its annual convention. The company ...

Mehmet Gozetlik said his exhibit Chinatown offers a Chinese translation of popular Western trademarks. “It’s a carefully arranged series of artworks showcasing 20 well-known western brand logos with ...

Aligning a global brand with local culture is key to cracking the world’s biggest economy, as Mehmet Gozetlik explores when he converts some of the world’s most recognisable logos to Chinese language ...