Visual merchandising is a key promotional technique that includes retail store layouts and attractive product displays that enhance product benefits to appeal to target customers. Advertising is used ...

The role of the store is continuing to evolve as consumers’ digital behaviors accelerate — one of the key reasons why experts believe the definition of a “successful store design” has completely ...

Robert A. Unger, a highly respected, innovative store design and visual merchandising executive for five decades at department stores, died Nov. 27 due to heart failure. He was 82. Unger died ...

Colour, strong branding and modular staging are just some elements needed for great show stands and storefits, says brand image specialist Bobblehat. When Drapers wanted to make a statement at this ...

Mannequins have played a starring role on the store floor for centuries. But while they still can add elements of creativity and context to visual displays, they are no longer the hero of the ...

Many consumers believe they are purchasing products when they shop, but in fact they are often purchasing the experience of shopping. The way products are displayed and promoted can have a major ...

The Cosmetics Visual Merchandising Design course is a specialized course that focuses on the principles of design in the context of cosmetic products and their visual presentation. The purpose of this ...

Why do some customers walk into one particular store instead of another? Yes, a 50-something woman might not be hankering after a floral dress from Miss Selfridge, but an eye-catching window can pull ...

Retail is a huge global industry, yet much of its decision-making still happens in the dark. Product assortments, merchandising strategies, and store designs are often locked in months before they are ...