Meta's new shopping features aim to reduce purchase friction and help advertisers convert product discovery moments into ...

Sports media and marketing company TGI Sport has acquired virtual advertising tech company Brand Brigade as it looks to grow in North America and take advantage of a boom in digital overlays. Driven ...

Virtual advertising specialist Supponor has announced that it is to double the deployment of its software-based technology Supponor AIR® technology across 2,500 live sports events in Europe, North ...

Decarbonizing transportation is not a problem with a one-shot solution. A lot of the heavy lifting in personal transport may be performed by huge shifts such as the switch from fossil fuels to ...

Today's audiences command absolute control over their content experiences, sparing no time for anything that fails to resonate with their interests. A recent study conducted by the London Business ...

“ We believe our study indicates that VR advertising is highly memorable in any format. It’s encouraging to see that a video ad, the most familiar and high-performing digital format, also delivers the ...

Supponor, a technology provider in virtual advertising for sports, has announced record deployment figures for its award-winning AI-based virtual advertising platform Supponor AIR. In a successful ...

Executives at local ad agencies say they wish the duo well and they think there is a place for virtual agencies. But they also say there's a value to the kind of brand continuity that comes from a ...

The tech companies keep coming. Double Fusion, which places ads in video games, is set to relocate its headquarters and six employees from San Francisco to a modest two-story building along Main ...

The new feature will let advertisers and TikTok Shop sellers generate scripts for a virtual influencer to read. The new feature will let advertisers and TikTok Shop sellers generate scripts for a ...