With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...

The NHL team in Salt Lake City is now known as the Utah Mammoth, and in addition to the name, the team's logos and jerseys ...

Team introduces permanent brand identity including colors, logos, and jersey designs ...

After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...

More than 10,000 years ago, herds of mammoth claimed Utah as their home and, ever since, the mammoth has embodied strength, ...

Ryan and Ashley Smith and Gary Bettman spoke at Delta Center following the Utah Mammoth name reveal. Here's what they said.

The team name and logo for Utah's hockey team were released on May 7, and now the merchandise is available through Fanatics.

The mammoth head is visible as a secondary mark on the club's away jersey, which uses the diagonal "UTAH" as its primary ...

“Ten thousand years ago, the mammoth roamed throughout the state and claimed Utah as their home. Now they roam again,” according to the team. Mammoth, the team said, represents “strength, momentum and ...

The Utah Hockey Club is no more. Going forward, Utah will have a new name for its NHL franchise, the Mammoth. The club made the announcement earlier this ...

(Tom Fox / Staff Photographer) The NHL team in Salt Lake City is now known as the Utah Mammoth. Owners Ryan and Ashley Smith unveiled the franchise’s permanent name Thursday morning after more ...