There are literally dozens of units of measurement and a lot of them are more or less interchangeable. There are a lot of reasons to convert between units. People who build things, people who bake, ...

Conversion values are adjusted by the specific rules (for example, increase value for users in New York by 20%) and reported in the conversion value column of your account, Google explained. You can ...

Google Ads announced that advertisers will now have more control over smart bidding with conversion value rules. Conversion value rules will adjust the value of a given conversion, based upon factors ...