As AI and digital tools develop, transforming many elements of design, the battle for balance between innovation and tradition, the tech-driven and the nostalgic. However typographers choose to ...

I used to write all of my manuscripts in Bembo. Now I write them in Baskerville. The answer is yes. Baskerville, a 250-year-old serif originally designed by John Baskerville, was statistically more ...

A shop sign in Venice, Italy (all photos by Molly Woodward from her Vernacular Typography project) One of the most overlooked design casualties of global homogenization is regional lettering. The ...

I have a confession to make. There was a time, many years ago, where I thought that typography was fashion by another name. I didn’t really appreciate how different typefaces function, and how the ...

Whether you are a content writer or a graphic designer, Typography plays a significant role in drawing the audience’s attention to a particular document, website, or advertisement. In other words, ...

Present & Correct, the London-based purveyor of fine stationery and vintage office supplies, has assembled a gallery of ...

I have a free, conversion-rate-optimizing opportunity for you. That opportunity is typography. That’s right. When used strategically, typography can make that crucial first impression for your users.

As an Internet marketer, conversion is our bread and butter. I can guarantee you spend a large part of your time pondering ways to optimize landing pages. Things like copy and design are the obvious ...