Meta Platforms (META) is revolutionizing digital advertising through unified AI models like Lattice, Andromeda, and GEM, driving superior ad performance. META’s Advantage+ system, leveraging these AI ...

I think Meta Platforms, Inc.’s advertising business is more innovative than Alphabet’s, leveraging diverse ad formats across evolving platforms, while Alphabet relies heavily on its Search monopoly ...

On Wednesday, Meta announced that it would use conversations with its AI chatbot to tailor ads. Advertising is a core business for Meta, comprising over 97% of its revenue in 2023 and 2024. Meta AI ...

Brands that have built success on Meta’s ad ecosystem have mastered the art of the thumb-stopping creative. However, as competition heats up and audiences saturate one PPC platform, acquisition costs ...

Let’s be honest: the pace of change in PPC is exhausting. Between AI-powered everything, new campaign types rolling out every quarter, and feature removals with no warning, advertisers are being asked ...

Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. Meta has confirmed it will collect interactions with its AI tools to ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. Meta has announced a heap of new ad updates, ...

SAN FRANCISCO - Last year, Meta had to reckon with an ugly conclusion about its Chinese advertising customers: They were defrauding Facebook, Instagram and WhatsApp users worldwide. Though China’s ...