Here are the three most important categories of modern shoppers—crucial to understanding consumer needs and successfully ...

Customer segmentation refers to the division of the customer base into specific types according to purchasing behavior patterns. Understanding the various types of customers that you may encounter ...

Who Do You Want As Your Customer? Recently I was working with a client and we were discussing different types of customers – specifically loyal customers – that any business might encounter. I thought ...

You could be a good or a bad entrepreneur, you could offer language teaching services or sell homemade pies, but no matter what business you own and how you manage it, sooner or later you will have to ...

Opinions expressed by Entrepreneur contributors are their own. Establishing a strong, supportive following is essential to the success of a small business or startup, just hovering above the ground ...

It started in ancient Greece. Developing different medical theories, Hippocrates searched and identified four basic personalities that affect human personality traits and behaviors. These are commonly ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We live in a world of big data, where endless amounts of information can be stored in the ...