Opinions expressed by Entrepreneur contributors are their own. When you think about social media ads for business-to-business marketing (B2B), Twitter is not the standard choice. Twitter often serves ...

Disney, Warner Bros. and Sony are trying out promotion of tentpole movies on accounts run and managed by the social media giant. By J. Clara Chan Digital Media Writer But these interactions weren’t ...

B2B organisations have accepted the importance and power of social media, especially the most fast-paced network of them all: Twitter. A staggering 83 per cent of B2B marketers now use the platform, ...