True Religion has new owners after the jeans company made a comeback in the aftermath of two bankruptcy filings. The Y2K-era jeans brand, now an urban staple and popular in the hip hop community ...

The brand’s signature jeans sport distinctive seams (with extra long stitches and thick, contrasting thread) and back pockets adorned with a U shape patterned after the smile of the brand’s ...

True Religion has tapped Brazilian pop star Anitta to kick off its new marketing platform, called “Own Your True.” “Anitta ...

Kendrick Lamar just put the skinny jeans revival on pause. Last night, while making history as the first solo rapper to headline a Super Bowl Halftime Show, Lamar brought back a piece of (divisive) ...

As a fashion-focused brand, True Religion jeans are made with premium denim that rivals and surpasses Levi’s material. While True Religion has had multiple challenges, including several ...

The campaign will be carried across several touch points including activations at the Super Bowl and Coachella.