Trix is back to its original rainbow tricks. The people have spoken and rest assured, Trix will be back to their beloved and artificially neon-colored ways come October. On Thursday, General Mills ...

Trix cereal looks a whole lot different--here's why. By Fox News. Published January 21, 2016 1:26pm EST | Updated November 27, 2016 12:52pm ... RD, senior nutrition scientist, ...

General Mills replaced ingredients that go by appetizing names like Red 40 and Blue 1 with extracts from blueberries, strawberries, beets, turmeric, and annatto.

Trix ad, 1965. Tom Simpson via Flickr // CC BY-NC-ND 2.0 General Mills launched Trix in 1954 as an off-shoot of its cereal Kix. Aimed toward children, Trix was a sweetened corn puff cereal that ...

Trix cereal is holding auditions for a real bunny to temporarily replace its beloved cereal-obsessed cartoon rabbit. General Mills' #RealTrixRabbit nationwide casting call contest asks owners of ...

If you’ve been feeling nostalgic for the original Trix cereal — the kind with vibrant colors like blue and green — this news might make your morning a little brighter.. Two years ago ...

The classic Trix recipe will return to grocery stores next month, after its new, more natural recipe received a massive backlash from fans. In 2015, General Mills Inc., parent company of Trix ...

For Trix, the experience was much the same, said Siemienas, the General Mills spokesman. The company released its reformulated version of the cereal in January 2016, after testing 69 natural ...

“When Trix launched in 1954, it was the first fruit-flavored cereal that was colorful and fun. We’re excited to continue that legacy, bringing an extra dose of joy to breakfast.” ...

Makers of Trix cereal, Butterfingers and other sugary foods are trying to use natural ingredients to recreate their products' signature colors. GOLDEN VALLEY, Minn.—Food scientists at General ...