U.S. trademark rights stop at the border. If your business operates internationally or plans to expand abroad, you need to understand how to protect your trademark rights beyond the United States.

The U.S. Supreme Court’s decision in Abitron Austria GmbH v. Hetronic International Inc. will make it more difficult for U.S.-based brand owners to shut down counterfeits and trademark infringement ...

Trademark attorney Rosezena Pierce draws from her dual career background to protect entrepreneurs from costly intellectual property mistakes while advocating for community empowerment. Attorney ...

Establishing the notoriety of a trademark will offer broader protection whether or not it is registered, says Izuchukwu Chinedo of Inventa. Popular trademarks are those trademarks that are easily ...

“While a viral phrase may seem like a golden ticket to brand recognition and success, history has shown not every viral sensation will result in trademark protection.” Imagine this – you’re a content ...

This is an Insight article, written by a selected contributor as part of WTR's co-published content. Read more on Insight As a major consumer market, China has always attracted the attention of ...

It’s rare that a day goes by without news of the impact artificial intelligence (AI) is having on our lives, for better or worse. While AI has many proven beneficial applications, outside my expertise ...

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Protecting marks across the continent remains complex and filing directly with national offices may offer the most reliable protection, say Alicia van der Walt and Tshireletso Tlholoe of Adams & Adams ...

This is an Insight article, written by a selected contributor as part of WTR's co-published content. Read more on Insight The online marketplace is the main tool for companies’ advertising and ...