Online advertising and free, ad-supported media or services will not go away, she said. Rather, the industry will revert to a former standard. Before the rise of ad network-fueled data collection, ...

Ever wondered what a native ad was versus a sponsored ad on websites or videos? Well here we go through the basic kinds of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Not so long ago, companies like Meta and Google launched the adtech industry into the ...

Online advertising is a cost-efficient way to relay your message to potential customers, allowing you to reach more of your audience and providing thoughtful and meaningful data on your marketing ...

Advertising and marketing have gone through a massive transformation over the last few decades thanks to the rise of the internet and cutting-edge technological advances. The days when businesses ...

When Meta did not give users the option to individually object to targeted online advertising, it was a violation of ...

The day after the federal government cut interest rates, LendingTree.com saw record traffic to its site for connecting borrowers and lenders. As a result, the marketing team at LendingTree pulled back ...