The story of the Genesis brand is a fascinating one. Trying to build a competitive luxury marque is an extremely tall order, and for Hyundai Motor Company to do so so quickly after having gotten its ...

As we eagerly await the arrival of its high-performance Magma electric SUV, the Genesis brand is moving ahead with updates to its existing lineup for the 2026 model year. To keep things fresh, most ...

Genesis has announced the availability of its new Prestige Black trim across most of its lineup. The trim is now available on the model-year 2026 Genesis GV80 SUV and GV80 Coupe; the 2026 G80 and G90 ...

Genesis is literally doubling down on hybrid electrification with two new versions of the GV70: a Hybrid and EREV.

The GV90 is set to arrive as the most luxurious Genesis vehicle to date. With its debut approaching, Genesis is showcasing the ultra-luxe SUV at its new flagship brand space. Although it’s not yet in ...

Genesis has been around as a standalone brand for nearly 10 years, during which time the marque has concentrated on the luxury automotive world's bread-and-butter categories: sedans and crossovers.

Hyundai’s luxury brand has quickly emerged as a dark horse in the luxury market. Genesis is celebrating its 10th anniversary with a bang. By 2030, the brand aims to sell 350,000 vehicles annually.

The GMR-001 did over 500 laps at the Circuit Paul Ricard outside of Marseille, a track that has hosted dozens of Formula 1 races. Genesis was there last month for five days in an effort to try out ...