Target's private label roots go way back. In 1995, it introduced Archer Farms to its merchandising mix — its first-ever owned food brand. Its initial offerings were the type of unfabulous essentials ...
Private labels continue to resonate with budget-conscious consumers who are looking for ways to save, including new offerings from the likes of Walmart and Target. The private label share in many ...
Shoppers are buying cheaper, private-label products more amid record inflation. It's become a trend during periods of economic downturn, like the 2008 recession. Retailers with a strong roster of ...
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