Forty years ago, in a time prior to mumble rap, when Raygun was yet to be conceived, a revolution was brewing. Deep in the ...

Swatch and Omega have launched yet another MoonSwatch, and this time, the affordable chronograph introduces a brand-new ...

Says Swatch: “Both the moon and the Earth take approximately 29.5 days to go through all their phases, but in reverse order.

Hamilton Watch chose Lancaster, PA to open its first American store. It's leaning into the brand's legacy as Lancaster was ...

The next chapter in the MoonSwatch collection shifts perspectives and brings something new to the table. Is it enough to get ...

It’s been a good few months since Swatch and OMEGA have released a new MoonSwatch. Introducing the Mission to EarthPhase, a ...

Omega and Swatch's MoonSwatch line of fashion wristwatches may not qualify as haute chronologie or a showcase of the ...

It’s that spooky scary season we’ve all come to love and everyone seems ready to join in on the action, even the most ...

Ironically, for a watch famous for rocketing out of the atmosphere and getting some steps in on the moon, this new piece puts ...

The Mission To Earthphase MoonSwatch model has an Earth Phase Indicator which offers a fresh take on tracking time.  Read ...

With the earth phase subdial positioned at 10 o’clock, Swatch has captured the essence of how Earth appears from the Moon. The planet’s image changes to reflect its cycles just like a moon phase, and ...

It’s no secret that the old guard of luxury labels is struggling to decipher and decrypt modern hype. But by taking risks and ...