In that sense, there is nothing out of the ordinary about what Sarah Baker's 2-year-old son EJ has been up to. It all started ...

Once confined to rectangular screens, chirpy plumber Mario and pointy-eared Princess Zelda are popping up in theme parks and toy stores as Nintendo goes all out to win non-gamer fans.A film based on ...

designs and sells children’s entertainment products. The company’s brands include Care Bears, Tonka, Lite Brite, K’nex, ...

The company, which is on track for $200 million in sales this year, ran into trouble after the Toys R Us bankruptcy in 2017, losing $6 million worth of receivables. It took another hit during the ...

The multinational toy and entertainment company Mattel has issued an apology after accidentally releasing the new Wicked ...

Hello Kitty's simple design has mileage as a money-spinner for years to come, experts say. Read more at straitstimes.com.

As the company behind the popular “Labubu” character launches its first pop-up store in the Philippines, it insists it’s more ...

Popular merchandise this year include niche products like Jellycat, a British soft toy brand that is gaining popularity among young Chinese Alibaba Group Holding has highlighted strong demand for ...

She is very soft. They insist her boyfriend is a look-alike figure ... sometimes before a particular toy has taken off. The ...

From a doll hidden behind a magic mirror to a sound-sensing robot, to dozens of toys that innovate beloved play patterns, the 2025 Toy of the Year® (TOTY®) Award finalists, announced today by The Toy ...

Aldi’s pre-Christmas toy event arrives at the middle aisles this week, and you’ll want to beat the crowds for some of these ...

Hasbro's strong IP portfolio and expansion into digital gaming offer promising avenues for long-term growth. See why HAS ...