As we’ve previously helped outline the top 10 free social media monitoring tools, we thought it might be valuable to go beyond monitoring and delve into other types of analytics tools. First question: ...

Innovative tools make boosting social media engagement easier and more effective. They help you create eye-catching content, ...

Social media is one of the best ways small businesses can reach current and prospective customers. Research from Sprout Social found that during the first year of the pandemic, 43 percent of consumers ...

"IBM (US), Google (US), Oracle (US), Salesforce (US), Adobe (US), SAS (US), Qualtrics (US), Digimind (France), Talkwalker (Luxembourg), Hootsuite (Canada), GoodData ...

Social network analytics company Kontagent is a bit like a machine-tool inventor of the 1800s. Machine tools helped spur massive industrialization: Manufacturers could buy these tools instead of ...

Social Media Analytics may be something that a company can do on their own, as companies like Facebook, Twitter, and others offer those within their Business Suite features. However, all the data and ...

The social media analytics market is anticipated to expand at a rapid pace owing to growing demand for better customer experiences and high proliferation of social media platforms in different walks ...

It’s crucial to research and understand your audience to create a social-media strategy that is tailored to its interests and needs. This will not only help you reach more potential customers but also ...

While your customer service representatives are busy fielding calls, chats, texts, emails and other forms of communication to handle customer issues and complaints, their counterparts on the marketing ...

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