As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key part of their influencer marketing strategy.

Since the early 2000s, businesses have followed the same digital advertising playbook: Placing their products in digital ...

It's new and unique, and it's not at all like those three. If brands try to incorporate Snapchat into their marketing mix by using the content and strategy they use for Twitter, Facebook, YouTube, or ...

Snapchat is opening its advertising floodgates. As Snap reportedly buckles down to go public, the company behind the ephemeral sharing app said Tuesday that it is now adding several more ways for ...

Snap also reported new data, compiled by Greenberg Strategy (commissioned by Snapchat), on what percentages ... Wendy’s head of advertising, digital/social and media, said in a statement.

This shift follows years dedicated to revamping Snapchat’s advertising business, a transformation now beginning to show positive results, Bloomberg reports. Under Spiegel’s leadership ...

As other platforms increasingly lean into discoverability and showing users entertaining content from people they don’t know, Snap remains focused on its longtime strategy of connecting users ...

Snapchat has partnered with Chemist Warehouse to drive awareness and engagement for its highly anticipated “Mayhem” sale ...

Snapchat My AI Snaps allows users to send photos to the My AI chatbot and receive AI-generated images in return, demonstrating its AI image processing abilities powered by ChatGPT and GPT-4.