Can a brand get a persuasive message across in only eight seconds? Many are trying. Advertising intelligence company MediaRadar has analyzed Snapchat brand activity and issued a report showing that ...

For all its popularity, advertising on Snapchat has remained fairly sparse -a branded Geofilter here, a sponsored Lens there. But now you can expect a much bigger variety of video ads, as Snapchat has ...

The notoriously secretive company is now a publicly listed one and to mark the occasion The Drum explores its journey to date, asking whether it will emerge as a serious player in the digital arena or ...

Snap took the wraps off new advertising initiatives at its 2023 NewFronts presentation for marketers in New York — including revealing a new test of sponsored links in My AI, which can deliver ads ...

Snap is bringing ads to two if its most buzzy features: its TikTok clone, Spotlight, and its OpenAI-powered chatbot “My AI.” The company announced the new ad formats during its presentation at the ...

Snapchat has recently unveiled a range of product updates on its social media platform – from more expansive optimisation choices that drive lower-funnel conversions to new brand-specific ad formats ...

WASHINGTON — Using campaign-inspired selfie filters and quick videos urging people to register to vote, candidates and advocacy groups have taken to Snapchat for political advertising in 2022, and ...

Snapchat has always embraced artificial intelligence, from releasing its own AI chatbot to implementing real-time augmented reality effects that use generative AI. Most of the features are fun and ...