Whether it’s a soda can, a car, a doll, a fragrance, a smartphone, or laptop, your brand needs to be smashable–instantly identifiable via its shape, design, copy, contours, and even navigation. Think ...

An invention from the early days of the 20th century might just provide the answer. In 1915, a designer from the Root Glass Company of Terre Haute, Indiana, was asked to design a glass bottle. The ...

If you can believe it, the Do Hit Chair is a a $6020, 0.04″ thick steel cube that the user smashes to resemble something approaching a chair. This “customizable” seating solution was designed by ...

Sweaty saddle, hints of ambergris, oodles of pippy hedgerow fruits. The way wine people waffle on about what they’re tasting can seem fanciful at best – and downright off-putting to anyone who’s not ...

“Smashable” brands like Walt Disney, Lego, and Louis Vuitton are consistent, with specific details that are true to the whole, said Martin Lindstrom, founder of branding firm Lindstrom Company. The ...

The woman traveler is rapidly moving out of the Drip-Dry Era into the Smashable Age. For years, her only alternatives were paying excess-baggage fees for wrinkleable clothes of regular stay-at-home ...

There are two types of people in the world, those that rise rejuvenated and refreshed at the sound of their alarm clock, and those that have made mortal enemies of the cursed noise box. Regardless of ...