Staples is testing how to let customers use its popular Easy Button tchotchke as a mechanism for placing product orders, obtaining order information and communicating with customer service reps, ...

Struggling to think of ways to celebrate a 20th birthday or anniversary? For Staples, "that was easy." Staples is reviving its iconic Easy Button used in many advertising campaigns in the 2000s. The ...

Staples, with help from IBM's Watson and Vonage, moves the Easy Button from concept to reality by connecting its new model directly to its order-entry system. “That was easy” is the iconic tagline of ...

In March, the office supplies retailer announced plans to turn its toy “Easy button” into a real device used to reorder supplies, much like Amazon’s Dash buttons, as part of an overhauled ordering ...

As buttons go, there are few as well-known as Staples’ “Easy Button” — a bright, Staples-red button that was featured in a series of ad campaigns beginning in 2005. The ads were so popular that ...

Nelson Carreira is an executive healthcare strategist focusing on cybersecurity at CDW. Small businesses are increasingly being targeted by cybercriminals. In the past twelve months, 1 in 3 small ...