What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns. Best practices in PPC advertising are helpful. But every account ...

Google begins experimenting with Audio Overviews in search results. US searchers can opt in to the experiment via Search Labs. Google's new Audio Overviews feature creates AI-generated audio summaries ...

When online search engines first appeared, they seemed miraculous. Now, though? It is a truth near-universally acknowledged that search is in the dumps, corroded by spam and ads. Big players like ...