Providing your sales reps with a script is necessary to maintain control of the sales cycle. Planning, testing and refining the script is an ongoing process. As you build the script and include ...

Opinions expressed by Entrepreneur contributors are their own. By now, you have probably heard of ChatGPT. Students, researchers, businesses and just about everyone can use this innovative software to ...

Video sales letters can help your business increase the number of leads or sales you get almost overnight. In the direct mail days, "sales letters" were the ultimate marketing tool to land customers ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Sales scripts get a bad rap, but they provide a clear ...

7 No-Fluff Cold Call Script Examples You Can Steal Your email has been sent A great cold call script helps reps make a positive first impression. You can customize these examples and start using them ...

In 1969, a now-iconic commercial first popped the question, “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?” This deceptively simple line in a 30-second script managed ...