The majority of promotional expenditures are invested in drug samples, one of the industry’s most important marketing tactics ...

It can be daunting to come up with a daily schedule for your marketing when you’ve got so many channels available. You’ve likely asked yourself: How do I come up with a daily task list that serves my ...

Drug samples used to be de rigueur for the majority of pharmaceutical sales calls. As new data show, the goal of getting samples into the hands of doctors or patients is falling out of favor, and the ...

A marketing plan is a good tool to create and use to help make sure that your small business earns a profit. When you market, you learn about the wants and needs of your target customers and think of ...

Many big pharma firms are running e-samples, a form of marketing which researchers say capitalizes on patients seeking health information and may affect prescribers’ preference for brands over ...

At Gordon Grade Coffee Company's office in Midtown Manhattan, 2,000 individual servings of Dr. Drip's eco-friendly premium drip coffee are ready to be shared with the masses. The start-up plans to ...

Distributing samples and money-off coupons online is key to building consumer interaction, new research suggests. A survey of nearly 7,000 consumers conducted by Bounty Insight on behalf of Diss ...

The pharmaceutical industry is poised to benefit from RFID. Much has been written about Pfizer’s intent to employ RFID in Viagra packaging by the end of this year as well, as Purdue Pharma’s tagging ...