Salesforce on Wednesday announced integrations between its Marketing Cloud and Google Analytics 360 that equip marketers with a broad range of new capabilities, including the following: View consumer ...

Salesforce has integrated its Marketing Cloud with Google Analytics 360 to use campaign data for tailored audiences and analysis outside of the search giant's tools. The integration, now generally ...

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 10 min 50 sec ago By Alexandra Jardine - 1 hour 7 min ago By Ally Marotti - 1 hour 14 min ago By Lindsay Rittenhouse - 1 hour ...

Last Fall at Dreamforce, Salesforce announced a deepening friendship with Google. That began to take shape in January with integration between Salesforce CRM data and Google Analytics 360 and Google ...

Salesforce.com Inc. has made good on a promise it made last year to integrate its Marketing Cloud with Google Inc.’s analytics platform. Bobby Jania, Salesforce’s vice president of product marketing, ...

Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent ...

Customer relationship management giant Salesforce.com Inc. early today said it’s buying Tableau Inc. in a blockbuster all-stock deal valued at $15.7 billion. The news comes just four days after Google ...

In the immortal words of Dana Carvey’s Church Lady, “Isn’t that special?” This morning’s announcement by Salesforce (NYSE:CRM) of its intent to acquire Tableau Software (NYSE: DATA) is interesting.