Sales promotions have the specific purpose of driving short-term sales of products or services. Because they are highly effective in triggering short-term sales, they play a vital role in most ...

The promotion paradox: retailers celebrate record-breaking sales days while losing money. The cause is failing to measure ...

Promotions are a necessary expense of running your business and increasing brand awareness and sales. Small businesses should calculate the return on investment, or ROI, of sales promotions in order ...

McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s largest marketing campaign ever. Sales at McDonald’s US locations open at least a ...

Driftless Wisconsin was awarded $24,867 for a Sales Promotion—Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism designed to promote the area to potential visitors through a ...

Beer Business Daily publisher Harry Schuhmacher said the industry is shocked that Bud Light sales haven’t bounced back from its disastrous promo celebrating transgender influencer Dylan Mulvaney’s ...